A July 2002 Business Week article had this to say about Amazon: “after seven years and more than US $1 billion in losses, Amazon is still a work in progress.” The company posted $5m in profits, it’s first ever, in the last quarter of 2001 on sales of $1.12 billion. Amazon is the poster boy of e-commerce around the world, the incredible survivor of the 2001 dotcom meltdown - when naysayers said that Amazon with over $2 billion in debt (largely used to fund warehouses) would become insolvent - and naturally enough inspires Indian entrepreneurs as well. There are a great many lessons to be learnt from amazing Amazon. Founded in 1994 as Cadabra, Amazon.com went online in 1995 raising about $300K from friends and family. In June 1996, KPCB invested $8m and it went public in May 1997. It had sales of $15.7m in 1996, did $16m in the quarter ending March 1997 before the IPO, raised $54m in the IPO at a market capitalization of $438m on the first day. The company had gone international, had a w...
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