The Startup Journey

Dharmesh Shah of OnStartups has a "tell it like it is" post on how entrepreneurs and their PR agencies should go about pitching to bloggers like him. (My feeling is that these lessons apply equally well - in "The Indian Context" - to say, pitching Economic Times' Friday page on "Power of Ideas". In fact, Indian journalists and bloggers - self included - can learn a lot on what to screen for - from a readers' perspective - from this post.) Don’t tell me your story is unique. No offense, but it really isn’t. There are thousands of Ramen noodle stories. There are thousands of 3 am “Eureka!” stories. There are thousands of maxed-out credit cards, relatives won’t return your calls, last-minute financing savior stories. Your story is deservedly fascinating to you because you lived it (just as my story is fascinating to me), but to the average reader your story sounds a lot like every other entrepreneur’s story. Claiming your story is unique creates...