The Startup Journey

Interviews with Engineer Entrepreneurs (The following is an adaptation of a recent blog post by K.Satyanarayan ) In a thought-provoking series of interviews with engineer entrepreneurs , Jonathan Rentzsch provides a fascinating insight into the mind of the software creators who turn entrepreneurs and establish businesses to sell their products. The interview with Peter Sichel , founder of Sustainable Softworks , is particularly interesting. Here are some of the thoughts shared by Sichel: Sustainable Softworks has a very low overhead and responsive software business model that supports a few of us to make a decent living. We sell directly to customers and encourage them to participate in improving our products. As we learn from experience the model will adapt, but our purpose is to serve customers and build mutually beneficial relationships, not to grow for its own sake or maximize shareholder value. I think my most important lesson is don't be afraid to try livin...