Content marketing has been a great and effective way to acquire customers. One question that all entrepreneurs ask is how to create viral content. In this Ink Talk, Sattvik Mishra, Scoop Whoop shares his lessons and the thinking that drives stories at ScoopWhoop. Reality - Not all content goes viral - "while we had some wins, most of them were duds" he recounts. Why do some content go viral? While traditional media hasn't changed - newspapers, websites, apps are all just versions of what editors want readers to read, content consumption has changed . e.g. While newspapers decide what news to put up on what pages, social media feeds are deciding for consumers what to consume. News is very subjective - for a millennial a Game of Thrones episode would be a huge thing, while there are people who don't follow it. To be relevant to your targeted audience - you need to listen to know what they are talking about and what they'd like to talk about. Th...
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