The world exploded in media fuelled hyperbole on November 4th when Senator Barack Obama became the 44th President elect of the United States. How a black man (actually he’s half white) finally got to the most powerful position in the world became fodder for myth-making and over-the-top expectations. But what got lost in the frenzy, as often happens in cult-building, are the details. How did a young (Obama’s 47), inexperienced (he’s a first time Senator with less than 3 years experience as a US Senator), half-black man with no pedigree take an established political structure (both in his own party as well as in the opposition) manned by very experienced and canny people and finally deliver a resounding victory? There are lessons that can be learnt especially for entrepreneurs around the world: 1) Understand the opportunity and the need: In 2004, George Bush defeated John Kerry by harping on the theme of national security. Kerry helped by being a less than inspiring leader. By 2006, the ...
Startup Journey is a forum for entrepreneurs catalyzed by Arun Natarajan, Founder of Venture Intelligence