October 17, 2012

Peak Creation Windows and What Destroys Them

Entrepreneur, Writer and Podcaster Jonathan Fields has a great
post on maximizing productivity by focusing on the key activities during the productive time periods during the day and cutting out "email, social media, phone calls and other yadda yadda" during those times.
Using peak creation cycles for email stifles innovation, performance and progress. I was inadvertently doing maintenance and production work during the window where I should’ve been in hardcore creation mode. By the time I’d roll into late morning/early afternoon, my organic hyper-creation window was cycling down and I nothing left to do the work that makes me come alive and that people most value. Malaise would set it. I found it harder and harder to come up with ideas, new posts and solutions when structured my day this way. So, I responded by making a simple shift. I still do check my email after I get done meditating or exercising (shhhh, don’t tell). But, it’s a quick scan and, unless there’s a true emergency, I step away from email, twitter, facebook and pretty much anything else that beeps, vibrates or taunts me to respond. And I sit down to create. Blog posts, copy, art, multimedia content, the mode doesn’t matter as long as it’s all about ideation and output.
Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private company transactions, valuations and financials in India. Click Here to learn about Venture Intelligence products that help entrepreneurs Reach Out to Investors, Research Competition, Learn from Experienced Entrepreneurs and Interact with Peers. Includes the Free Deal Digest Weekly Newsletter: India's First & Most Exhaustive Transactions Newsletter.