November 12, 2012

Offer Employees Variety of Roles to Stay Fresh

Richard Branson column in Mint
Once your company is well established, keeping your employees engaged in their work can be tough, especially those who took the job because they were intrigued by the excitement and the challenges presented by the launch stage. Most of your best people will always be interested in developing their skills further, but they may find fewer new projects available, along with fewer paths to advancement. Working with employees to find solutions will be the job of every manager on your team.

...One day you might be a member of a team that is working on the launch of a new mobile phone network in Latin America or the Middle East, and the next week you could find yourself helping to develop one of our Branson centers for young entrepreneurs. I like to encourage all our employees to apply for jobs at other Virgin companies that they find interesting.

...Another way we keep our employees engaged is by inviting them to take part in company events, like the Virgin Mobile Live Freefest, a free music festival we hold every year to raise money (through donations) for homeless young people. Along with giving employees a chance to give something back to the community, the festival allows us to say thank you to our customers and staff by providing them with the chance to enjoy themselves for free. Our sense of fun unites our businesses—we love to let our hair down—and so this event reminds employees of what we stand for.

...As you consider how to challenge and engage your employees, remember that it’s important to keep things exciting—after all, we spend so much of our lives working that to stay fresh and creative, we need to bring a sense of play and entertainment to the office. Your employees’ continuing enthusiasm will pay off as they stay on for the long term, build their skills, contribute their ideas, and take a real interest in the business.
Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private company transactions, valuations and financials in India. Click Here to learn about Venture Intelligence products that help entrepreneurs Reach Out to Investors, Research Competition, Learn from Experienced Entrepreneurs and Interact with Peers. Includes the Free Deal Digest Weekly Newsletter: India's First & Most Exhaustive Transactions Newsletter.