May 22, 2013

"Startup seeds are best planted in fertile soil"

Seth Godin in Economic Times:
Does it snow in Utah because that's where they built the ski areas?

Of course not. It's obvious that you find the snow and then you build the ski runs...Whether you're a non-profit fundraiser or someone selling b2b, understanding the profile of what's succeeded before you is a little like understanding where it snows. Sure, it's possible to invent an entirely new market dynamic, to persuade the previously unpersuadable. If that's your mission, go for it. But if your goal is to make your project work, to engage in a way that makes a difference right now, you're better off planting seeds in fertile soil.
 Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private company transactions, valuations and financials in India. Click Here to learn about Venture Intelligence products that help entrepreneurs Reach Out to Investors, Research Competition, Learn from Experienced Entrepreneurs and Interact with Peers. Includes the Free Deal Digest Weekly Newsletter: India's First & Most Exhaustive Transactions Newsletter.