Came across this old post by US-based venture capitalist Mark Suster on the topic via a recent guest post by Amit Sharma in NextBigWhat. Uses comparative examples to help understand Gross Margin / Net Revenues, Price/Revenue Growth, Cash Flow vs P&L Profitability, etc. Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private company transactions, valuations and financials in India. Click Here to learn about Venture Intelligence products that help entrepreneurs Reach Out to Investors, Research Competition, Learn from Experienced Entrepreneurs and Interact with Peers. Includes the Free Deal Digest Weekly Newsletter: India's First & Most Exhaustive Transactions Newsletter.