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Your craft alone isn't enough to start-up

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Karen E. Klein, a BusinessWeek columist offers sound advice to a question from a wannabe entrepreneur who wants to start a 3-D animation and visual-effects company:
Most would-be entrepreneurs..,are experts in their craft and have good educational backgrounds, but they know little or nothing about accounting, pricing, making cost-projections, marketing, strategic planning, or employee management -- all crucial to business success.

The article points to the US government's Small Business Administration Web site which includes a survey that will help size an individual's suitability to entrepreneurship, a guide to writing a business plan, and tips about financing.

Arun Natarajan is the Editor of TSJ Media, which tracks venture capital activity in India and Indian-founded companies worldwide. View sample issues of TSJ Media's Venture Intelligence India newsletters and reports.

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