Have an Unfair Advantage and go for White Spaces

Extract from an article by serial entrepreneur K. Ganesh in The Economic Times.

Startup infant mortality rate is over 95%. You don't want to be among the casualties. And for that, you need all the aces or high-value cards. So be it the right co-founders, adequate capital, unfair access to supply chain or disproportionate advantage over others make sure you have the secret sauce. This will ensure you are part of the 5% that make it alive.

...Almost all entrepreneurs out there are passionate, hardworking and intelligent. At best, you can incrementally and marginally improve operational efficiency. But then you will make other mistakes. So, it's better go for new, uncontested spaces or disruptive business models. You would then have a better chance of success.

Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private equity, venture capital and M&A deals in India. Click Here to learn about Venture Intelligence products that help entrepreneurs reach out effectively to the investing community.

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