August 10, 2012

Team & Culture Building @ Gozoop

Rohan Bhansali, Founder of digital marketing firm Gozoop, shares interesting HR practices at his company in an interview/profile at

Culture wise: These are the things we do. All may not be unique but they make our culture unique.

1. Every Saturday the team comes together (no matter how busy they are) and we do crazy things – Idli eating competitions, back to school drawing competitions, ragging new recruits, dancing to 90’s Bollywood tunes, Dumb charades, etc. Last week we played passing the parcel.

2. Gozooper of the Week – Every Thursday, an email is sent to the entire team mentioning one odd (or weird) fact of a team member. The team then has to guess who the person is. Great way to get to know each other.

3. Every year we write a hand written letter to the parents of our most dedicated and earnest team mates highlighting their achievements. There is no prouder moment for parents than hearing about their child’s success.

4. We have weekly Foosball mash ups where we bring together as a team, the people who don’t work together on a day to day basis. The winning team gets a Bournville ‘cause you can’t buy it, you have to earn it!

5. A certain percent of our profits our committed to our CSR. The team together decides the cause or foundation that we donate to.

6. We definitely have an open door policy but once every 4 months we choose a random set of 10 people who are literally “forced” to speak up and suggest at least 2 improvements or suggestions to our work, culture or process.

7. GZ Good Times – Every month, the guys who consistently reach office on time are treated to something nice. Last Saturday this set of guys went for The Dark Knight rises.

8. Our HR head Bansi is our “Happiness Officer”. She sometimes surprises a randomly picked team member with a cupcake on their desks when they are back from lunch.

9. While hiring, the focus is first on soft skills. We constantly ask, “Will he/she add to and fit into our culture and happiness?”

10. Our FB page speaks more culture and less digital marketing.

Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private equity, venture capital and M&A deals in India. Click Here to learn about Venture Intelligence products that help entrepreneurs reach out effectively to the investing community.