December 18, 2012

Buzzword Bandwagon

Ashish of Nextbigwhat has a nice post on why it's dangerous for Indian startups to (ab)use "cloud" as a marketing buzzword when pitching to customers (as against investors). To which I added the following comment:

Just when the logic of SaaS (pay as you go; no installations reqd; upgrades are automatic, etc.) seemed to be getting through to the target market (SME owners/promoters), the vendors have abandoned it (at least the word) to make themselves cloudy.

Having said that, let me join the buzzword bandwagon.

Dear Investor, 

We are a cloud-based big data firm leveraging social networks and are working on a disruptive mobile application (iOS only). Interested?

Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private company transactions, valuations and financials in India. Click Here to learn about Venture Intelligence products that help entrepreneurs Reach Out to Investors, Research Competition, Learn from Experienced Entrepreneurs and Interact with Peers. Includes the Free Deal Digest Weekly Newsletter: India's First & Most Exhaustive Transactions Newsletter.